The Board of Control for Cricket in India (BCCI) has formed a partnership with sports apparel giant Adidas, which will become the kit sponsor for the Indian cricket team.
What Happened? Jay Shah, the secretary of BCCI, announced the partnership on Twitter. The Indian team will debut the new limited-overs jersey the next time they play, following the 2023 Indian Premier League (IPL).
“We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, Adidas,” said Shah.
According to a Mint report from February 21, the deal is expected to range around ₹350 crore with an estimated annual outlay of about ₹70 crore, including merchandise royalties.
Adidas will replace Killer on a five-year deal, according to BCCI. However, Shah did not reveal further details.
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Previously, Killer, a lesser-known apparel brand, took over the kit sponsorship from MPL, which wished to end its contract that was due to run until the end of 2023. MPL had a deal with the Indian board, paying ₹65 lakh per match and ₹9 crore as royalty for a three-year contract. MPL stepped in after the end of US sportswear company Nike’s 14-year-long association in 2020.
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