Poor Connectivity Is Disrupting App Engagement In India With Video-Focused Apps Suffering The Most

According to an OpenSignal report, poor connectivity has led to Indian users spending 20% less time on mobile apps and 38% less time on Wi-Fi, impacting app retention rates and revenues.

What Happened? The report indicates that poor mobile connectivity reduces app usage time by 20% per session, while poor Wi-Fi leads to a 38% reduction.

OpenSignal’s data reveals that users experience poor signals in 29% of mobile app sessions and 11% of Wi-Fi app sessions. This commonality of poor connectivity significantly affects video consumption, with app sessions dropping by 61% on cellular networks and 60% on Wi-Fi during video viewing.

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Poor signal quality also leads to higher app uninstall rates. On the first day after downloading an app, users are likely to uninstall it due to poor signals. In fact, video-playing apps see a 31% uninstall rate, while news and magazine apps and lifestyle apps see a 24% and 23% rate, respectively.

Furthermore, the report highlights that poor connectivity results in a 49% drop in app retention rates after one week. Approximately half of Android apps get uninstalled within 30 days of download, with nearly half of these occurring within the first 24 hours, according to AppsFlyer.

The uninstall rates rise significantly when users face poor network connectivity, particularly among video player apps, news and magazine apps, and lifestyle apps.

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