Travel platform EaseMyTrip said it will team up with food delivery major Swiggy as the two tech firms look to engage each others’ user bases in the second half of May.
What Happened? EaseMyTrip and Swiggy have partnered up for a mutual promotional campaign that aims to present deals from one platform on the other with the aim of attracting more customers.
Exclusive offers from Swiggy will appear on EaseMyTrip’s website while the travel-booking site’s banner ads will appear after users complete a transaction on the food delivery platform during the promotional period.
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“Together, we aim to increase visibility and offer unique benefits to both parties and customers to further enhance their experience with us," Rikant Pittie, co-Founder of EaseMyTrip said in a statement.
Swiggy has been under pressure lately after US-based Invesco, a major investor in the foodtech giant, recently slashed the Indian firm’s valuation to around $5.5 billion from $10.7 billion in January 2022. This put Swiggy’s total worth below that of listed rival Zomato.
However, both food delivery platforms have also been under the pump from India’s Open Network for Digital Commerce (ONDC), which could undercut the dominance of platform-based models through a decentralised network of online buyers and sellers.
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