Apple, Samsung Capture 58% Of Global Tablet Market In The First Three Months Of 2023

Apple and Samsung dominated the global tablet market in Q1 2023, capturing nearly 58% of the market despite the shifting landscape post-pandemic, according to market research.

What Happened? Apple took the lead, shipping 10.8 million tablets for a 35.2% share, while Samsung followed with a 23.1% share and 7.1 million units shipped.

Huawei ranked third with a 6.6% share, shipping 2 million units, based on preliminary data from the International Data Corporation (IDC). Global tablet shipments declined by 19.1% year-over-year in Q1 2023, totalling 30.7 million units, now resembling pre-pandemic levels.

Anuroopa Nataraj, a senior research analyst with IDC’s Mobility and Consumer Device Trackers, noted that tablet vendors entered Q1 2023 with caution due to the uncertain macro environment. The report predicts low sell-in shipments for the first half of 2023 as vendors focus on clearing inventory before introducing new models.

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Chromebook shipments also decreased in Q1, totalling 3.8 million units, a 31% year-over-year decline. However, Jitesh Ubrani, research manager, expressed optimism as more vendors show interest in the tablet market.

Ubrani highlighted OnePlus’ recent launch and Google’s upcoming Pixel Tablet as evidence of growing supply-side interest in the market.

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