Apple, Samsung Capture 58% Of Global Tablet Market In The First Three Months Of 2023


Apple and Samsung dominated the global tablet market in Q1 2023, capturing nearly 58% of the market despite the shifting landscape post-pandemic, according to market research.

What Happened? Apple took the lead, shipping 10.8 million tablets for a 35.2% share, while Samsung followed with a 23.1% share and 7.1 million units shipped.

Huawei ranked third with a 6.6% share, shipping 2 million units, based on preliminary data from the International Data Corporation (IDC). Global tablet shipments declined by 19.1% year-over-year in Q1 2023, totalling 30.7 million units, now resembling pre-pandemic levels.

Anuroopa Nataraj, a senior research analyst with IDC’s Mobility and Consumer Device Trackers, noted that tablet vendors entered Q1 2023 with caution due to the uncertain macro environment. The report predicts low sell-in shipments for the first half of 2023 as vendors focus on clearing inventory before introducing new models.

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Chromebook shipments also decreased in Q1, totalling 3.8 million units, a 31% year-over-year decline. However, Jitesh Ubrani, research manager, expressed optimism as more vendors show interest in the tablet market.

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Ubrani highlighted OnePlus’ recent launch and Google’s upcoming Pixel Tablet as evidence of growing supply-side interest in the market.

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