Share price of TCNS Clothing was in freefall on Monday after Aditya Birla Fashion announced buying a controlling stake in the company that owns popular women’s wear brand Aurelia and W.

What Happened: TCNS share price slumped over 19% on Monday to hit an intraday low of ₹418.40 after the Aditya Birla Group company confirmed the merger that had been making news since December last year. The company added in a statement, “With this acquisition, we expect ABFRL’s ethnic wear portfolio to reach ₹5000 crore in the next three years.”

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AB Fashion last week announced that it will be acquiring a 51% stake in the company. The total deal value is ₹1,650 crore. This transaction will occur by acquiring the founding promoter’s stake through a share purchase agreement (SPA) and a conditional public open offer. ABFRL will make a conditional open offer to acquire up to 29% stake from public shareholders and acquire the remaining stake from the founder promoters.

The deal values the apparel company at ₹503/share. The open offer will also be issued at the same price. The price is, however, at a discount of around 3.4% from the stock’s last closing price of ₹520.90.

Price Action: TCNS share price was 19.32% to trade at ₹420.25 in the early hours of trading on Monday.

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