Anand Mahindra, the chairman of Mahindra Group bid farewell to the former chairman of the group and his uncle, Keshub Mahindra with an image of the latter seated in a Willy’s Jeep.

What Happened? The entrepreneur took to Twitter to share an image of Keshab Mahindra with a short tribute to his legacy and contribution to Mahindra Group’s initial endeavours in the SUV market.

The photograph shared by Mahindra on Twitter dates back to March 1965 where Keshab Mahindra can be seen driving off in a Willy’s Jeep from an early assembly plant in Mazgaon.

“Travel well, Uncle Keshub. I know you must be exploring new, off-road trails wherever you are,” wrote Anand Mahindra on Twitter.

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Keshab Mahindra who retired as Mahindra Group’s chairman in 2012 to hand over the reins to Anand Mahindra, was largely acknowledged to be the one who set up and accelerated the group’s tractors and SUV business.

Mahindra passed away at his residence on Wednesday aged 99 and was India’s oldest billionaire with a net worth of $1.2 billion (₹9,823.36 crore).

Over his 48-year chairmanship of Mahindra and Mahindra, Keshub Mahindra expanded the conglomerate beyond automobile manufacturing to other industries like IT, real estate, financial services, and hospitality.

The company evolved from an assembler of Willys Jeeps in India to a diversified conglomerate under his leadership. Mahindra also played a significant role in establishing business partnerships with global leaders such as the Willys Corporation, Mitsubishi, and International Harvester.

Cover image by Stack Umbrella on Flickr

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