Apple took the wraps off its first retail store in India, offering fans a glimpse of the outlet as it prepares for its launch later in the month in Mumbai.

What Happened? The new store which Apple wants to call ‘Apple BKC‘ is located in Mumbai’s Jio World Drive Mall. The company shared a barricade of the store on Wednesday, which features colourful designs inspired by Mumbai’s iconic Kaali Peeli taxi art.

According to media reports, Apple has leased space of around 20,000-25,000 sq. ft. for the store, which spans three floors.

To celebrate the opening of its new store, the Cupertino-based tech giant is offering fans the chance to download the new Apple BKC wallpaper, as well as check out a new playlist on Apple Music.

See also: iPhone Production In India Surges A Whopping 162% As Apple Braces For China Scares

Apple plans to launch a second store in New Delhi in the coming quarters. This move comes after roughly two decades since Apple began selling products and services in India, which has become the second-largest internet market.

In February, Apple CEO Tim Cook announced that the company had achieved another all-time revenue record for the Indian market, with very strong double-digit year-over-year growth.

Apple sold 2 million iPhones in India in Q4 2022, which led to an 18% quarter-on-quarter growth for its flagship device. The India market share of iPhones grew 11% year-on-year to reach 5.5% in 2022.

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