India is set to be its own sales region within Apple, which will give the country “increased prominence” within the company, states a new media report.

What happened? Apple is planning a management shuffle to focus more on India. A Bloomberg report states that the shift will result in India becoming its own sales region at Apple.

Per the report, Apple is making the change after its vice president in charge of India, the Middle East, Mediterranean, East Europe, and Africa, Hugues Asseman, recently retired. With his departure, the iPhone maker is promoting its head of India Ashish Chowdhary, who reported to Asseman. He will now report directly to Michael Fenger, Apple's head of product sales.

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Following a recent earnings call, Apple CEO Tim Cook mentioned that the company is putting a lot of emphasis on the Indian market. Cook compared its current state of progress in India to the Cupertino giant’s early days in China.

The Apple chief also announced that the company is set to launch its first physical retail store in Mumbai soon. He went on to express how bullish he is on the company’s growth following its run during the COVID-19 pandemic.

Apple amassed record-breaking revenue figures in India in the previous quarter — even as its total sales slipped 5% globally. The country’s importance to Apple from a production standpoint has also been highlighted by the company’s focus on collaborating with Foxconn, to set up new iPhone production facilities in the country.

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