Amul has hiked the price of milk by ₹3 a litre across all variants with the rate change going into effect today.

What Happened? The parent company of India’s largest milk cooperative Amul, Gujarat Cooperative Milk Marketing Federation (GCMMF) which markets, Amul, has decided to hike the price of milk by ₹3 per litre across its range of offerings.

"We would like to inform you that the price of Amul pouch milk (all variants) has been revised upwards as under w.e.f. February 2, 2023 night dispatch (February 3, 2023 morning)," said GMCCF said in a release.

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A litre of Amul Taaza and Amul Cow Milk will now cost ₹54 and ₹56 respectively, as per a company statement.

The revised pricing takes the retail price of a 500 ml pouch of Amul Taaza to ₹27, while the cost of a 1-litre pack goes up to ₹54. Similarly, Amul’s 2-litre and, 6-litre offerings under the Taaza brand go up to ₹108, and ₹324, respectively.

As for the cooperative’s ‘Gold‘ sub-brand which contains 4-5% fat, prices now begin at ₹33 for 500 ml of milk, while 1-litre and 6-litre offerings are priced at ₹66 and ₹396, respectively.

Consequently, the rates for milk under Amul’s other brands like ‘A2 Buffalo Milk‘ and ‘Cow Milk‘ have also been affected with 500 ml pouches now retailing for ₹28 and ₹35, respectively.

GCMMF had previously hiked the price of milk offerings under its ‘Taaza’, ‘Gold’, and ‘Shakti’ brands by ₹2 a litre back in October 2022 in all Indian states apart from Gujarat, owing to a rise in overall operational and product costs.

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