Gaia Inc's GAIA core streaming video subscription business is "compelling," with unique content and stable margins, according to Roth Capital Partners.

The Gaia Analyst: Analyst George Kelly initiated coverage of Gaia with a Buy rating and a price target of $10.

The Gaia Thesis: The company's streaming business now has 850,000 subscribers and a more predictable margin structure, Kelly said in the initiation note.

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"Content focuses on alternative healing, spirituality, ancient civilization, etc., and is mostly produced in-house, allowing for material cost efficiencies," he added.

Among the documentaries viewers can stream on Gaia, include “Heal” with Deepak Chopra and Marianne Williamson, as well as “Sensitive: The Untold Story,” featuring singer Alanis Morissette.

Gaia introduced price hikes in the fourth quarter, which will roll out through the member base this year. This will provide "a material tailwind," the analyst stated. "We also see potential for another increase in 2026," he further wrote.

The company is using AI to enter new geographies and offer curation and chat, Kelly said. "We expect growth to accelerate from pricing and a host of soon-to-launch initiatives," he wrote.

Price Action: Shares of Gaia had risen by 5.00% to $5.25 at the time of publication on Tuesday.

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