Netflix India has reduced subscription prices and partnered with mobile operators, aiming to attract a broader audience with a new slate of Hindi movies and shows.
High-profile projects like “Maharaj,” “Phir Ayee Haseen Dillruba,” and “Sikander Ka Muqaddar” reflect Netflix's strategy to appeal to diverse Indian viewers.
Netflix is focusing on original content, including “Heeramandi: The Diamond Bazaar” and a comedy special with Kapil Sharma, to move beyond its upscale niche image.
Despite leaning towards acquiring post-theatrical blockbuster films, Netflix defends its focus on developing compelling original content, planning its content pipeline years in advance.