Netflix India has reduced subscription prices and partnered with mobile operators, aiming to attract a broader audience with a new slate of Hindi movies and shows.

High-profile projects like “Maharaj,” “Phir Ayee Haseen Dillruba,” and “Sikander Ka Muqaddar” reflect Netflix's strategy to appeal to diverse Indian viewers.

Netflix is focusing on original content, including “Heeramandi: The Diamond Bazaar” and a comedy special with Kapil Sharma, to move beyond its upscale niche image.

Despite leaning towards acquiring post-theatrical blockbuster films, Netflix defends its focus on developing compelling original content, planning its content pipeline years in advance.

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