Apple's iPhone Achieves Record Shipments in India

A Milestone Amidst a Flat Market

Apple's iPhone has reached a new peak in India, marking its highest-ever quarterly shipments.

In Q3 2023, Apple shipped over 2.5 million units, showcasing a robust 34% YoY growth.

This success comes at a time when India's overall smartphone market experienced flat YoY growth.

Apple's performance indicates a growing trend towards premiumization in the Indian market.

Timely offerings and attractive financing options have been key to capturing the Indian audience.

Apple's strategy has played a major roll

Samsung leads the market, followed by Xiaomi. Vivo, at third, shows the fastest growth among the top five.

Market Leaders

5G Demand Demand for 5G smartphones is on the rise, accounting for 53% of shipments in Q3 2023.

Apple's record-breaking shipments highlight its growing dominance and Indian consumers' preference for premium devices.