Disney+ Hotstar Clinches Top Spot In Brand Perception In India, Says YouGov Report

Disney+ Hotstar has clinched the title of the biggest brand mover in India for November 2023, as per YouGov’s BrandIndex rankings. This accolade comes as a result of Disney+ Hotstar’s notable improvements across 11 out of 13 brand metrics, which include aspects like brand awareness, corporate reputation, purchase consideration, and customer satisfaction.

What Happened? The streaming service outperformed other prominent brands such as Himalaya Face Wash, Vaseline skin care, Booking.com, and Meesho, which also saw positive shifts in consumer perception.

YouGov’s Biggest Brand Movers is a monthly analysis that spotlights brands achieving significant growth in various brand metrics among Indian consumers.

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What to know: This recognition is based on data from YouGov BrandIndex, a comprehensive brand tracker that continually gathers information on thousands of global brands daily.

The rankings are a testament to the brands that have made the most substantial advancements across a spectrum of metrics, from public awareness and reputation to consumer satisfaction and likelihood of purchase. Disney+ Hotstar’s achievement in this ranking highlights its successful strategies in enhancing brand value and resonating with consumers in the Indian market.

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