Tata's Air India To Take Flight With New Logo, With 'Maharaja' Still On Board

As per a Financial express report, Air India is set to undergo a significant brand makeover. While the iconic ‘Maharaja’ mascot will remain, the airline might be unveiling a new logo and rebranding strategy today.

Embracing the Legacy

Despite the rebranding, Air India is keen on retaining its rich heritage. The decision to not ditch the ‘Maharaja’ mascot underscores the airline’s commitment to its historical roots while adapting to modern branding needs. The mascot is now expected to have a backseat role in the company’s promotions.

Rebranding for a New Era

The unveiling of the new logo is a significant milestone for Air India. As the airline embarks on a new chapter under Tata Group‘s leadership, the rebranding efforts aim to resonate with contemporary audiences and position Air India as a leading global carrier.

Anticipation Builds

There’s considerable excitement and anticipation surrounding the unveiling. Stakeholders, aviation enthusiasts, and the general public are eager to witness the airline’s transformation and the direction it will take in the coming years.


With this rebranding, Air India aims to strike a balance between its storied past and a promising future. The airline’s commitment to retaining its iconic mascot while introducing a fresh logo signifies a blend of tradition and modernity.

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Posted In: Air IndiaTata Group